Gloria Jean’s was founded in 2009 with a desire to provide back to the societies in which company operates its business. Company also seeks o offer full support and assistance at the time of crisis and emergency to the communities that are affected across the world (Gloria Jean’s Coffees International Pty Ltd 2016). Gloria Jean’s is famous for its signature variety of both cold as well as hot coffee encompassing conventional espresso and other particular ice blends; pastries, coffee accessories, beans, and speciality tea.
Objectives:
Key objective of the company has always been on making the world a more attractive place by carrying a belief in people around the world and hence empowering them with much more prospects to improve their lives. Other than this, Gloria Jeans’ main objective is to broaden the positioning among its prevailing and prospect customers and setting a competitive environment (Read 2010). A main objective is to augment purchase frequency of the customers by emphasizing particular occasions at the time when consumers could be able to take out time with a cup of coffee by focusing on on-the-go-purchase (Gloria Jean’s Coffees International Pty Ltd 2016).
Mission statement:
Gloria jean’s Coffee builds a united family which is entitled to serve the community great quality coffee and also present wonderful and tailored services in its stores (Gloria Jean’s Coffees International Pty Ltd 2016).
4.0 Features of Effective Liquidity Management
There are many features of the effective liquidity management. For example, it is important to realize that the liquidity management would focus on many different time frames. As is indicated by Chang et al (2016), effective liquidity management would cover the immediate liquidity obligations, seasonal short term liquidity obligation, trend liquidity needs, cyclical liquidity needs, and contingent liquidity needs. Also, the effective liquidity management focuses on creating a balance between the risk and return. There is always a conflict between the illiquidity risk and the cost of generating high liquidity is the essence of liquidity management. The more liquid assets the banks hold the lower the returns the banks would generate. Also, the effective management of liquidity always requires the banks to hold the optimal amount of liquidity plus a buffer and also banks have to conform to the right regulatory rules. This would allow the banks to reduce the liquidity risk and in the meantime have proper amount of returns.
